MAD SASS SOAP CO
This shower steamer packaging puts scent and luxury at the forefront of the design. Each custom shower steamer tube features scent-specific illustrations and clear typography to create a stand out product line that still aligns within the existing brand structure.
With this packaging update, the product is flying off the shelf and feedback from customers continues to be overwhelmingly positive! Elements from this new design system are being implemented into other projects to create a new cohesive brand system.
PACKAGE DESIGN | ILLUSTRATION
Simple illustrations highlight key ingredients of each product.
Custom paper tubes are an elevated and more sustainable solution allowing the packaging to be functional, reusable, and look beautiful in any bathroom.
The illustrations have space to shine in the inner sleeve.